top of page
  • Writer's pictureALAN SANCHEZ

How to Draft a Creative Brief for Video Production Projects

A creative brief is a document that outlines the key information and objectives for a video production project. A well-written creative brief can help ensure that the project stays on track and meets the desired goals. Here are the steps to creating a creative brief for video production projects:

  1. Define the project's purpose: Clearly state the overall goal of the video project, such as increasing brand awareness, promoting a product, or educating the audience about a specific topic.

  2. Identify the target audience: Clearly define the target audience for the video, including demographics, interests, and pain points.

  3. Outline the message: Clearly define the key message of the video and how it should be communicated to the audience.

  4. Define the style and tone: Describe the desired style and tone for the video, such as serious, informative, or lighthearted.

  5. Set the project's objectives: Outline the specific objectives for the video project, such as increasing website traffic, driving sales, or raising awareness about a specific issue.

  6. Identify the call to action: Define what you want the audience to do after watching the video, such as visiting a website, making a purchase, or signing up for a newsletter.

  7. Set the budget and timeline: Provide an estimated budget and timeline for the video project.

  8. Provide reference materials: Provide any reference materials that will be helpful in creating the video, such as examples of similar videos or a brand style guide.

  9. Brief on the team: List out the key stakeholders, the production company and the team members involved in the project.

  10. Review and Approval: Once the brief is written, review it with the key stakeholders, get their feedback and finalize the brief.

Creating a creative brief for video production projects can help ensure that everyone involved in the project is on the same page and that the final product meets the desired goals and objectives.


bottom of page